Long-wearing lip color has come a long way. Beauty brands are working with supliers to develop advanced formulas that are infused with ingredients to prevent drying out your lips. 

MAC Cosmetics just launched its longest-wearing lipstick-to-date— Locked Kiss Ink 24-HR Weightless Color. It hit stores just in time for pre-Valentine’s Day shoppers. 

The nutrient-packed formula includes passion fruit oil, coconut oil, and shea butter to deliver a “next-to-naked” feel, the brand says.  

The liquid lipstick’s applicator is another innovation. The applicator is slanted and tapered to ensure smooth even color, making it easy for users to apply the product, flawlessly. “The pointed tip delivers unparalleled precision,” the brand states.

The packaging looks modern and sleek—stay tuned for more details about its development.